We continue to hear accounts where women and young girls are sexually harassed on the streets of Wales. Make no mistake, catcalling, wolf whistling, stalking and making sexual comments are forms of sexual harassment and should not be tolerated. Violence and abuse against women and girls in all its forms is preventable.
The ‘Call out ONLY’ phase of our ‘Don’t make this a place of fear’ campaign aims to raise awareness of stalking, harassment, violence and abuse against women wherever they are. In the street. In a bar. While exercising. On public transport.
We want to highlight the support available and provide practical advice for those who may be experiencing, or have experienced, sexual harassment, stalking or abuse. We want to help bystanders recognise these behaviours and take safe action if they witness them. We want those inflicting these behaviours to reflect on their actions and realise they’re unacceptable. And, when it is safe to do so, we want peers to call out their friends’ inappropriate behaviours. It is vital, we make it clear that we only call out disrespectful or harmful behaviours and attitudes in ways that are safest for ourselves, and everyone involved.
Information for partners
This is a pan-Wales, integrated communications campaign with three bursts of activity between 10 December 2021 and 20 March 2022. As well as generic messaging, the campaign also focuses on behaviours that happen at night-time, while exercising and on public transport.
We are running adverts on Spotify, radio, and digital and social media channels. We will also have Ad Vans in Swansea, Carmarthen, Cardiff and Newport Friday 17 December 7pm – 2am.
We want people to find out more by visiting the campaign website – https://gov.wales/call-out-only
Your help in sharing the campaign messages will allow us to raise awareness of the issue, and the support and advice that is available by sharing information across your channels and networks.
This partner pack includes the creative assets and messaging for burst one, which focuses on the night-time economy during the festive season, while people are out and about celebrating Christmas and New Year. YOU CAN DOWNLOAD CAMPAIGN ASSETS HERE.
We have included social media messaging in this pack. If you share messages, please use the campaign hashtag #CallOutOnly.
How You Can Support the Campaign
Sharing and re-tweeting messages from our social media channels: Twitter and Facebook
Tagging the campaign in your own social media messages using #Calloutonly
On your website, in newsletters, emails and downloading and displaying posters and sharing images on digital screens as areas open to the public
If you have any questions, want support on responding to comments on posts shared, or would like to discuss a specific opportunities for us to share the campaign, please contact us at VAWDASV@gov.wales
This post is also available in: Welsh
Leave a Reply